#AEODenimCrowd Middle East

Working with American Eagle Outfitters’ global brand guidelines, we casted our own #AEODenimCrowd which would reflect the Middle East’s diverse audience. The campaign consisted of 12 influencers posting organic content, an editorial photoshoot in Kuwait City and Dubai for ad & social media usage in order to promote AEO ‘s global initiative with regional relevance, keeping the brand — and their best-selling denim — top of mind.