GOOD FOR YOUR LASHES, GOOD FOR YOUR SKIN.

VELOUR BEAUTY LASH CLEAN CAMPAIGN - PRODUCT LAUNCH EXCLUSIVE TO ULTA USA AND VELOUR.COM. RESPONSIBLE FOR CAMPAIGN STRATEGY, STYLING & PRODUCTION, THE CAMPAIGN WAS SHOT AT A PRIVATE RESIDENCE IN TORONTO TO CAPTURE THE MOOD OF THE PRODUCT, WHICH IS BOTH A CLEANING AGENT FOR LASHES & LASH EXTENSIONS + AN OIL-FREE, VEGAN MAKEUP REMOVER. ASSETS CAPTURED WERE USED ACROSS PRINT, OOH, PR, DIGITAL AND WEB.