RETHINK MINK.

VELOUR REPOSITIONED THE BRAND AS 100% VEGAN & CRUELTY FREE WITH THE LAUNCH OF VEGAN LUXE LASHES. THE CAMPAIGN FOCUSED ON THE CONCEPT OF “RETHINK MINK” WITH 13 ICONIC LASH STYLES REIMAGINED IN VEGAN LUXE MATERIAL. USING SIMPLE MIRROR PROPS, WE POSED THE QUESTION TO CUSTOMERS, ASKING WHETHER THEY CAN SEE THE DIFFERENCE BETWEEN THE BRAND’S ORIGINAL LUXURY MINK LASHES, OR THE NEW OFFERING.

YOU WON’T BELIEVE IT’S NOT MINK. ASSETS USED ACROSS RETAIL DISPLAY, PRINT, DIGITAL & ONLINE ADVERTISING, WEB, SOCIAL.