Marketing Strategy & Consultancy

HONDA | 88 TYPE R

88rising and Honda come together to re-imagine the Type-R lifestyle for the automotive brand’s 75th anniversary, launching a collaborative merch capsule and festival pop-up at Head in the Clouds LA.

The collection — which sold out immediately, was inspired by a throwback to the early 2000’s at the height of the Import Tuning era, a distinctive time when Asian youth, music, and car culture combined.